Branding began in the ancient history of humans to prevent theft. It has been a crucial part of a business; without it, major brands like Nike, Disney, or Coca-Cola would not have survived the ever-changing business landscape.
The different types of branding is more than just logo design or creating a name. It can help you build customer loyalty, increase brand awareness, and ultimately drive sales.
So, if you really think about it – branding is actually one of your organization’s most important assets. And without it, the products or services you offer lack identity, blocking it from another essential asset: growth and development.
You probably think that having a catchy logo or a clever tagline makes up 95% of your branding; well, that’s where you’re wrong. Though logos, slogans, or basically the physical image of your company atone for half of it, there are other things to consider to unlock the power of your business to stand out from the crowd.
For instance, knowing where to use the 8 Main Types of Branding. Yes, you’ve read it right: Eight. To help you get started, this article will delve into the different types of branding and how each of them offers value to your business.
What are the 8 Different Types of Branding?
Without further ado, let’s delve into the eight main types of branding and explore how you can make the most of each:
- Product Branding
A lot of businesses consider product branding as the process of creating a new identity for a standalone product. After all, an average individual only takes 2 seconds to form first impressions on your brand. No wonder why product branding is one of the most common and straightforward types of branding, and many new small businesses focus on it.
Where to use product branding?
Product branding can be used by businesses with industrial and B2B products for new product launches, rebranding, privately labeled products, advertising and promotion, market expansion, and partnerships with other companies.
- Corporate Branding
Corporate branding is where organizations develop a compelling brand story to establish a strong, recognizable identity for the entire company. The story usually encompasses the company’s values, mission, and culture and aims to build trust and credibility with customers.
Where to use corporate branding?
This type of branding can be used on business cards, websites, social media profiles, employee uniforms, product packaging, company vehicles, and other advertising materials that will showcase a strong and boosted presence of your brand.
- Service Branding
Service-based businesses rely heavily on service branding. This type emphasizes the intangible aspects of a service, such as customer experience, reliability, and expertise. It is crucial for service providers to communicate the unique value they offer effectively.
Where to use service branding?
Service branding can be used on your customer support service, billing, and invoices, online reviews, marketing collateral, or even in your staff training. As you can see, most companies that use service branding are big, but it can also be done for small businesses with websites and physical service centers.
- Personal Branding
Personal branding is centered around individuals rather than companies. It involves creating a strong personal identity and reputation to enhance career opportunities, attract clients or customers, and establish expertise in a particular field. Typically, personal branding is used by celebrities, influencers, public figures, or professionals.
Where to use personal branding?
Social media profiles, networking events, appearances, resumes, professional headshots, and public speaking are some of the many ways you can showcase personal branding.
- Cultural Branding
Cultural branding taps into the values, beliefs, and aspirations of a specific culture or subculture. It aims to create a deep emotional connection with the target audience by aligning the brand with their cultural identity.
Where to use cultural branding?
You can use cultural branding regarding language, religious practices, traditions and customs, clothing, taste in art and music, or even food! With this in mind, we believe cultural branding is already the company’s nature.
For instance, since its founding in 1971, Nike has served footwear, apparel, and equipment to those who love physical activities. Because of this, the famous tagline of Nike, Just Do It, is a trademark that signals an upward trajectory in sports.
Co-branding involves collaborating with another brand to create a unique offering. This type of branding can help expand reach, tap into new markets, and leverage the strengths of both brands to create a more compelling value proposition.
Where to use Co-branding?
Businesses can utilize co-branding to multiple partnerships such as marketing campaigns, events and sponsorships, retail and influencer partnerships, affiliate marketing, strategic alliances, online collaborations, cross-promotions, and so much more! By using the power of the internet, the sky’s the limit to co-branding.
- Online Branding
We can all agree that the digital age today makes it essential for businesses to incorporate online branding. It encompasses all aspects of a brand’s online presence, including website design, social media profiles, content marketing, and online advertising.
Where to use online branding?
Online branding can be used on, but not limited to, social media profiles, SEO strategy, e-commerce platforms, online testimonials, content and email marketing, and the digital storefront of your business – a website.
- Employee Branding
Last but not least is employee branding. This type of branding focuses on attracting and retaining top talent. It also involves showing off the culture, values, and opportunities your company can do to position itself as an employer of choice to many job seekers.
Where to use employee branding?
Employee branding is typically used on mission and values, company culture, communication strategy, employee-employer relationship, corporate social responsibility, public relations, customer experience, and a distinctive logo or visual identity.
These are the 8 Main Types of Branding, and we believe that once you get a hold of where and how to use each of them, a higher chance of getting the public’s eye is guaranteed.
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