A logo is an essential part of a company and brand, but it’s also a dilemma many people need help with. Many people might wonder: What should the logo look like? Which is better, plain text or graphics, or maybe both? What could be too much for your design?
Logo design is undeniably one of the most valuable aspects a business should have to make it visible. It’s often the first thing people notice in a business and must leave a positive and lasting impression.
That’s why we’re here to help you learn what you need to know about the basics of logo design principles that will get you through the industry.
What Makes A Logo Great?
The logo is typically the first thing people notice when they become aware of your company; Thus, it becomes an essential piece of your brand’s identity. You only get one chance to make a good impression on a customer, so make it count!
It should also make the customers feel emotionally connected to your brand, showing your company values and what you offer.
Whether you like it or not, your logo depicts who you are and what you do. So, when deciding on your final branding, always consider your target audience.
A great logo should be consistent with your business’s overall brand style, easy to remember, stand out, and timeless.
So, if you’re overwhelmed by all the choices, don’t worry – we’ve got you! Let’s take a look at the most imperative parts of the logo design principle, and we’ll share some tips on choosing a design perfect for your brand.
7 Most Basic (And Relevant) Logo Design Principles
If you’re a starter in designing industry or just planning to have fun creating your logo, here are seven principles of logo design that can help you get started!
1. Simple Yet Effective
The best and most preferred logos nowadays are ‘simple logo‘ designs. After all, “simplicity is beauty,” as many people would say. Adding too many elements to a logo will make it more complicated and hard to recognize, which beats its purpose.
The goal of every brand logo is for people to quickly identify your business and remember them whenever they need the products or services you offer.
Many people find simplicity dull and prefer complexity or having too many elements. But there’s always a time and place for that type of logo design that is only sometimes suitable for the general public.
2. Flexibility and Scalability
A great logo is a design that should fit every various file format and publication since it will presumably appear anywhere you want and in any size, such as on websites, social media, printed materials, and many more!
For instance, let’s use the brand ‘Trish Premium Coffee.’
The best way to achieve a trusted and long-term relationship with your brand is to localize your brand identity. By localizing your brand identity means you are adapting your company’s product or service to the new market. Hence, it will help you increase your positive brand reputation and earn more customer loyalty and trust.
Remember, you can build a strong and consistent brand identity for your business if you have a logo that can be used in varied contexts and still looks great. This will help you gather more customers and choose your brand over your competitors with logo designs that aren’t as professional-looking.
3. Make It Stand Out.
Start by thinking of a unique shape, and use intense, vibrant colors that are more likely to stick in people’s minds. You can create an unconventional logo that deviates from the norm.
You need to figure out who your target audience is so you can design a logo that will most relate to them. It would help if you created a symbol that is easily remembered, but it doesn’t have to be based on complex ideas.
Take advantage of negative space; one good tip is to make a shape like these sample logos from Logo Maker AI.
4. Avoid Trendy Elements
While it is good to be “on the trend,” your logo shouldn’t feature any passing fads.
Go with a classic look that won’t look dated in a few years. Don’t make the mistake of adding any aspects to the logo that will make it look dated in a few years.
Strive for timelessness rather than a seasonal craze. You can be modern and contemporary while sticking to the basic principles of good design without succumbing to hype.
A good logo should be simple, recognizable, and relevant for at least a decade, with minimal modifications in the future.
5. Balance and Proportion
Balance is one of the most important keys to creating a logo, and all design elements must look good together.
A logo with the right balance of colors, fonts, shapes, and other elements will help the audience give their trust and confidence in your brand.
6. Try Black-and-White
Another good point about a memorable logo design is its ability to look good in black and white. Even though most logos are great when they have colors, many lose their impact when they don’t.
Make your logo suitable enough to appear in newspaper ads, photocopies, faxes, stationary, and other promotional products, and it should stay tremendous and impactful.
7. Originality
With hundreds of thousands of logos out there, you are bound to find one that looks like yours. Don’t worry, though! It just means that your logo isn’t as creative and indicates that it could be bland.
So what should you do?
There is no such thing as pure originality, and every creative work is a product of inspiration from existing ones. But designing a logo for your brand needs to be unique and distinct. Hence, start using a distinctive shape or symbol in the graphic design.
You can also use the negative space and other abstract elements only if necessary. Not many people are aware, but negative space in a logo will create a better output!
Never use stock arts that can easily be found online. By using an online logo maker or hiring a graphic design advisor, you can design a more sophisticated logo that fits your brand personality.
Create a Spectacular Logo!
Generally, asking for a graphic designer or illustrator is the best way. Request the elements you want to add and the final message you want your brand logo to show.
But, only some startups have the budget to hire premium and worthy designers. So, if you’re at the stage where you need to bootstrap by creating a logo yourself, the best option is to use an online AI logo maker. You can make a strong logo with minimal time, effort, and money spent.
How? Just type in your brand name, wait for a few seconds, and scroll through an unlimited number of templates you can always customize and download.
Let’s Apply.
There are many principles of logo design to consider when creating a logo, but ultimately it boils down to what best represents your brand. If you need to know where to begin, our website contains customizable templates to help you make a logo that fits your business.
A good logo can make or break your brand and tell customers what you do and how you want them to feel about your business.
When choosing a logo design, you should consider your business type, the people you want to reach, and what your brand would like to convey to people. If you need help setting up a logo for your business, we are ready to help.
Logo Maker AI will work with you to create a stunning logo that will set your brand apart from the rest. Start making your perfect logo today!
