A logo design is a symbol usually made up of text or images that resonate with a brand. And if you try to look around you, each business offering any product or service has a logo – we bet it’s impossible to see one that has not! This is because a logo allows businesses to provide an introduction to what they offer. It will enable your audience to remember your brand whenever they want to purchase your products/services again.
But how much does a logo cost, and do brands needs graphic designers to have one?
Why Do You Need a Logo?
According to one research, around 75% of customers recognize a brand by looking at its logo, and first impressions are made within 90 seconds.
If you were to combine these facts, it makes the logo important, albeit not the priority when opening up a business. To make it enjoyable, 85% of customers are loyal to a brand that they are familiar with.
This is especially true because 60% of individuals would avoid a logo with a strange design. What does that mean? Well, it proves that designing a logo of high quality is crucial – and so does your budget!
The Process of Designing a Logo – Affecting the Logo Cost
The first process of designing a logo involves research. This process alone can be time-consuming because the logo designer has to conduct a competitive analysis and look for your brand identity.
Keep in mind that the latter needs to have a clear understanding of your brand. Otherwise, the process will take longer than it’s supposed to be.
Once the logo designer is done with brainstorming, analysis, and research, it’s time to move on to the actual design phase, where they create initial sketches or mockups of the logo.
After this, they will present the draft to the client and see whether revisions or some developments are necessary. They may also have to undergo several iterations and meet the client’s revision requirements before arriving at the perfect design.
Finally, after the client finds the logo unique and recognizable and showcases the key elements of their brand, it needs to be prepared for use across various media channels. The logo must be in different versions or formats like vector files, raster, jpeg, and even in different color modes.
How does this affect the pricing of the logos? Now that you know how a logo is designed and streamed through a very tedious process, we can all agree that creating a logo surely costs money.
Is It Worth To Hire Someone to Design a Logo?
Any business owner would love to save money – especially those just starting. Now, the question is: Is hiring someone to design a logo really worth it?
The answer is yes.
Suppose you have found a logo designer that can design a recognizable and unique logo for your brand. In that case, it’s more likely that the logo will keep your business booming – particularly for returning customers.
Remember, 42% of consumers globally said that a logo tells the ”personality” of a business. So if you have piqued their interests in the first place, you just found yourself a market to start with!
Now, here’s the thing. If you need more money to hire a logo designer, it’s time to get creative and take the matter into your own hands.
How do you do that?
Resort to using a free and easy-to-use AI logo maker, allowing you to create your logo alone! And since there’s no need for a designer, it’s much more affordable, and there are ready-made templates that lessen the time-consuming process.
Tips to Minimize the Cost of Your Next Logo Project without Compromising Quality
A business logo cost is indeed a significant investment. But having one doesn’t mean breaking the bank. Here are some tips to minimize the cost of your next logo project without compromising quality:
1. Start with a clear vision – If you have the right vision of your brand image, it will be easy for you and the logo designer to sketch a logo that fits the identity of your business. More so, you are likely to get what you envisioned rather than playing with different logo drafts – which can take time and cost more money.
2. Do your own research – You can never go wrong with doing your due diligence to research. Remember that knowledge is power. So, if you were to help with the logo designer’s brainstorming and analysis or rather look for designers that offer discounts and package deals, it would allow you to save money and allocate it to other listed priorities on your business
3. Provide detailed feedback – To minimize revisions, provide detailed feedback to your designer after each iteration. This will help them understand your preferences and create a logo that meets your expectations. Thus, it saves time and money.
4. Get different file formats – When you receive your final logo files, get them in various formats (such as vector and PNG) to ensure they can be used in other contexts, such as print and digital media. This will prevent you from re-hiring the same designer all over again to reinstate the logo into the format you prefer.
5. Use online, and free logo makers – Many online logo makers like Logo Maker AI offer their services for free – particularly to those with limited budgets. The tools available are pre-designed and allow startups to have some level of customization. However, some of these logo makers are missing personalization. So, use it at your own risk!
Final thoughts
With the increasing demand for logos online, it’s important to understand how much to budget for this essential business task.
Overall, designing a logo, especially from scratch and through the rigorous process of having one, is costly – up to $500, to be exact. But if you want to do it without breaking the bank (or sweat!), using an AI logo maker is your best bet.
Remember that designing one depends on your needs, so it’s always wise to research and get quotes from some designers before making a decision.
