Do you love shopping online or have a hobby checking out household items? Then, you might already be familiar with the Amazon logo.
The amazon logo is considered one of the most famous logos out there. But what makes it so successful?
The world of commerce has been turned upside down in a relatively short period since Amazon entered the scene. The business earned just over $135 million in 2016 and showed no signs of slowing down.
Amazon has evolved into more than just a website retailer and is now a major player in the development of numerous new technologies, including the introduction of Amazon Alexa, the company’s voice-activated personal assistant, and the development of drones to deliver packages. Amazon’s history has been remarkably illustrious despite being relatively short.
In this article, let’s discuss the meaning and history of the amazon logo and how you can use its ideas to help advance your brand.
History of the Amazon Logo
In 1994, Jeff Bezos established Amazon under the pseudonym “Cadabra.” However, Bezos altered the name to “Amazon” a year after noticing the previous name’s phonic similarity to the word corpse.
When Amazon first started, it just sold books. But within the first two months of going online, Amazon made $20,000 a week selling books in 45 countries.
Despite its early success, Amazon’s gradual development disappointed many investors. The company’s business plan said it would take four to five years for Amazon to become profitable and mandated that all company revenue goes toward growth and expansion.
But in 2000, when the dot-com bubble crashed, and many internet shops went out of business, Amazon was one of the only significant businesses in the company. This resulted in the industry making its first profit of $5 million in 2001.
Amazon hasn’t looked back since, becoming one of the most powerful corporations in history. What began as an online bookshop has since developed into a sizable company involved in practically everything.
Amazon offers everything from A to Z, including groceries to cutting-edge technology. Therefore, it is sensible that the business would have a logo that expresses this same concept.
What does the Amazon logo stand for?
While the orange color in the Amazon logo represents pride and happiness, the black color symbolizes power, elegance, and dominance.
The smile and arrow design originally meant “we’re happy to deliver anything, anywhere,” but Amazon.com released a press release saying, “a smile now begins under the a and ends with a dimple under the z, emphasizing that Amazon.com offers anything, from A to Z, that customers may be looking to buy online.”
How the Amazon Logo has evolved over time
The Amazon logo has undergone a few changes over the years, though they have all been subtle.
1995-1997
Turner Duckworth’s 1995 amazon logo was stylish and symbolic. The logo featured a stylized black bold letter “A” with a smooth vertical white line miming the Amazon river.
The black “amazon.com” wordmark was placed in a clean sans-serif typeface under the emblem.
1997-1998
The image was redesigned in 1997 with white horizontal Amazon river lines. These lines made the logo look like a river, tree, and zebra pattern, making it unique.
1998
At this year, the company’s visual identity changed because they made three logos. The first was a simple wordmark “amazon.com” in an elegant serif typeface with the tagline “Earth’s Biggest Bookstore” in all capitals in a simple sans-serif. A new logo replaced the black-and-white one.
The new palette—black and intense yellow—was used for the next version. The logotype was capitalized, and the yellow “O” was enlarged and lacked the tagline.
1998-2000
The “Swish” logo was created in late 1998 and was simple but youthful.
A bright yellow line complemented the black lowercase wordmark. T The line’s slight arc at the top made it part of the bridge, which connects the past and the future.
2000-Present
The current Amazon logo consists of the wordmark “Amazon” in lowercase letters, with an A to Z smiley-face-shaped yellow arrow running smoothly and boldly under the lettering.
The “.com” portion was originally part of this emblem. But they had it removed when the brand began expanding its operations offline.
Tips for creating your own logo design
Now that you know the story behind the Amazon logo and what it represents, you may be inspired to create a logo for your business. Here are some tips to get you started:
Keep it simple
The best logos are usually the simplest ones. A complex logo will be hard to remember and will only look good when printed on marketing materials or scaled down for social media.
Use colors that represent your brand
Your logo should be designed with your brand’s colors in mind, keeping in mind that the colors should be consistent across all your marketing materials. Explore using an AI logo maker for a straightforward and efficient design process.
Use a vector graphic editor
A vector graphic editor will allow you to create a logo easily scaled to any size without losing quality. This is important if you plan on using your logo on different types of marketing materials.
Hire a professional designer
If you need more confidence in your design skills, hiring a professional logo designer is worth it to create a logo that reflects your brand.
Try different fonts and typographies
Another crucial aspect to keep in mind is the font because it conveys professionalism and personality just as well as the image itself. Additionally, patterns in what customers anticipate seeing have emerged.
Sans serif fonts, such as Helvetica and Proxima, are reportedly used in 75% of Fortune 500 company logos. They are renowned for their legibility and clarity.
Create contrast
By making the image more distinct and even assisting the brain in recognizing the image more quickly, contrast offers you a design element that can improve your entire design.
Think about the logo aspects you want to draw attention to and the various ways to do so, such as color and font.
Get your business logo up and running!
The Amazon logo has come to be known as one of the most recognizable logos in the world. It is often cited as an example of great logo design due to its simple and memorable form.
While it has remained relatively unchanged since its inception, some minor tweaks have reflected the company’s growth and evolution over time.
If you are starting a business or need a new logo for your existing company, take some tips from Amazon and use Logo Maker AI to create a professional and timeless logo that will help represent your brand with distinction.
