Ocean exploration has always been an awe-inspiring subject that captures the heart of many. And with a company like OceanGate, they are more than willing to research and innovate to remind us that there’s so much more to discover.
The OceanGate company recently conducted a deep-sea exploration of the Titanic Shipwreck. Unfortunately, the research only made it to news headlines due to its failure.
Because despite their best efforts to reassess the beloved story of Titanic, there’s something wrong with the technology they utilized, which led to a tragic situation and the death of the five passengers. In a field as complex and demanding as deep-sea exploration, setbacks are not uncommon, and OceanGate was no exception.
But before these unforeseen challenges, OceanGate offers something unique and groundbreaking regarding branding, including its logo design – and at this side of the story, the company is unsurprisingly successful.
What is OceanGate?
OceanGate, a renowned name in the field of ocean exploration, has been making waves in the industry with its pioneering technology and unwavering commitment to unlocking the mysteries of the deep sea.
Founded in 2009, the company has quickly established itself as a frontrunner in underwater research and submersible technology.
The mission of OceanGate is clear: to provide access to the unexplored areas of the ocean, thus enabling scientists, researchers, and fellow curious adventurers to be familiar with and understand the wonders beneath the surface.
The CEO, Stockton Rush, is known for his love of cultivating unfamiliar places. Even his dream as a child was to be an astronaut. OceanGate started as a private company ever since and has more than 47 employees as of April with over $30 million in funding.
With a team of experienced marine experts, engineers, and innovative thinkers, OceanGate has set out to revolutionize how we explore and interact with the ocean environment.
Creating the brand identity with a logo
Creating a distinctive brand in a field such as ocean exploration is no small feat, yet OceanGate achieved a deliberate and thoughtful branding strategy. And how do they do that? By making a sleek, modern logo design. For newbies diving into branding, an AI logo maker is a handy tool for effortlessly creating these logos.
OceanGate’s logo represents the ocean depths by incorporating wave-like patterns and a cold color correction scheme. The use of clean lines and Lucida Bright typography reflects OceanGate’s forward-thinking approach to exploration.
On the other hand, the logo’s color palette consists of deep blues and vibrant aquamarine that convey the image of the vast and mysterious ocean depths.
But what strikes us the most about it is the two intricate wave icons at the top of the company’s name. The shape is beautifully streamlined and symbolizes the upward movement of OceanGate in the field of deep-sea exploration.
Communicating the company’s vision
One thing that amazes us about OceanGate is its messaging strategy, which fosters an ability to articulate the company’s vision clearly. They highlight the importance of exploring the deep sea and uncovering the mysteries of ocean depths – which easily captures the imagination and curiosity of anyone!
Additionally, OceanGate emphasizes its company’s message by advancing scientific knowledge to its mission while promoting environmental conservation.
Collaborations and partnerships
It is mentioned that OceanGate was left with over $30 million in funding before its founder’s gruesome death. This large pool of capital was formed through strategic and successfully formed collaboration and partnerships.
Furthermore, collaborations and partnerships have provided OceanGate access to new markets and audiences. By tapping into the existing networks of their partners, OceanGate has been able to reach a wider customer base and attract new clients.
This reach expansion has boosted their sales and opened up new opportunities for future growth and innovation.
Connecting with the public
The last branding strategy by OceanGate is establishing a scientific community in various social media channels. Believe it or not, the best key factor to the company’s branding success lies in its efforts to connect with the public.
They have recognized the power of storytelling and have effectively utilized channels where they can share their expeditions, discoveries and the importance of exploring the ocean.
OceanGate’s outreach branding strategy is through captivating videos, stunning imagery, and engaging narratives revealed on platforms like Instagram, Facebook, and YouTube.
With this in mind, the company has managed to transport its audience to what they do – allowing everyone to experience the thrill and fascination of underwater traveling from the comfort of their screens!
Grow a notable branding success
The last branding strategy by OceanGate is establishing a scientific community in various social media channels. Believe it or not, the best key factor to the company’s branding success lies in its efforts to connect with the public.
They have recognized the power of storytelling and have effectively utilized channels where they can share their expeditions, discoveries and the importance of exploring the ocean.
OceanGate’s outreach branding strategy is through captivating videos, stunning imagery, and engaging narratives revealed on platforms like Instagram, Facebook, and YouTube.
With this in mind, the company has managed to transport its audience to what they do – allowing everyone to experience the thrill and fascination of underwater traveling from the comfort of their screens!
Final Thoughts
With determination, innovation, and a renewed focus, they are poised to reignite the spirit of exploration and dive into the depths of the unknown again. The world awaits their return and the groundbreaking discoveries that will follow.
