What is a Brand Identity (And Its Correlation to Logo Design)?
As a business owner, you know it’s important to have a strong brand identity. But what does that mean, exactly? And how does logo design fit into the mix? A brand identity is a set of visual and verbal elements that define a company or product. This includes the number of company names, logos, taglines, […]
What is a logo? (Definition, Components, Samples)
Everybody knows what a logo looks like. But, what is a logo, and why is it important? Logos are an essential part of any branding or marketing strategy. They act as the face of your company. They can be used in various materials, from websites to business cards. To create an effective and great logo, […]