The first thing that will pop in a professional designer’s mind is how people will react to a certain piece.
As a designer or business owner, you’d want a jewelry logo design that is significant, memorable, and unique to your viewers or customers. Thus, psychology of logo plays a crucial factor to achieve this!
Aesthetic is essential, but the logo’s color scheme and style should be more than meets the eye.
When people say “logo design,” they often think it’s the process of creating the brand’s identity. But when you add its psychology, the logo gains a purpose beyond its identity, and the same thing applies in creating a jewelry logo for a industry-based brand.
Let’s talk more about this in-depth below!
The Color Psychology in Logo Design
It’s common for the client to misinterpret the role of colors in logo design, partly because there are a lot of vibrant and lively color schemes online. Some clients even specifically request their designers to use colors that are trending at the time.
This pushes color psychology aside, where colors have the power to bring a simple-looking logo to life and add meaning to it. Using a specific color for the logo for the sake of a trend could only end badly.
A suitable color scheme is a huge factor in successful logo design, especially in a jewelry business. Colors are associated with specific emotions, so it’s best to understand your target audience’s culture and how they view particular colors.
Let’s see and understand the most common colors to create the perfect jewelry logo!
The Main Colors in Jewelry Logos
Logos in the jewelry business industry have been using the colors below the most. One of the reasons is that it complements the skin color of its target audience. It can also be due to the meaning of the color, like purple or blue, which are regal colors.
Regardless of the reason, each color attempts to convey a certain message to the consumers.
Purple
Purple is traditionally associated with royalty and luxury, and it has a psychological effect that triggers your subconscious to think of fantasy-related concepts. Perhaps this is due to how different royalty characters were are portrayed in fairytales as we grow up.
If you’re aiming to be a high-end brand, it’s the perfect color for your logo. It can also indicate that your style of diamond jewelry is inspired by medieval times. Nowadays, lab-grown diamonds are developing.
Using that, you can make your own personalized lab-grown diamond rings for your special occasions. You will be the talk of the party with your own amazing piece!
Red
Red is definitely an eye-catching color with its powerful and vibrant aura that catches attention.
A logo with this color naturally stands out, and the color stands for aggressiveness, love, and passion. In other words, it’s a color that represents strong emotions.
If your brand identity is about fierce passion and love expressed through jewelry, go for it! Love can be expressed through gifts of jewelry, and some are in the form of proposal rings or bands.
You can give off the message that your jewelry is a symbol of everlasting love and commitment.
Orange
Orange is psychologically associated with excitement and risk-taking. As such, the emotional response to orange is alertness and inspiration.
It gives off the message of thinking outside of the box. Are your jewelry designs avant-garde? Are they classical with a twist? You can play with the concept using the color orange in your logo design.
Yellow
Yellow is a color often associated with joy and optimism, and its brightness reminds one of warmth and happy summers. Even kids first learn to associate the color yellow with the sun (often drawn with a smiling face).
If your products are best sold for special occasions, we recommend using yellow in your logo. Graduations, engagements, and birthdays are joyous occasions that people celebrate, and knowing you specialize in products related to those events will excite your consumers.
Green
Green is most commonly associated with nature and all things organic. Do you take pride in showing naturally made diamonds? Or jewelry that is hand-crafted with a natural theme.
In other words, your logo’s color can pertain to the style and shape of jewelry you sell. Maybe you sell brooches like laurels with emeralds for their leaves? Or perhaps you’d sell a rose brooch with rubies for petals?
Blue
Blue is a calming and soothing color, and the psychological effect makes the consumers feel a sense of stability with your brand. Maybe a part of this is from associating the color with royalty (like the shade royal blue).
In America, for example, they associate blue with the color of confidence and authority. In Asia, it’s generally associated with immortality. So you can sense why it gives you a sense of security to see the color blue.
Perhaps its calming effect is from being reminded of the seashore as well. If your business is something that wants to inspire stability and dependability, you can have blue on your logo.
The Psychology of Logo Designs
Did you know that “logo” came from the Greek word “logos,” which means “word”? You can interpret this as the logo design process as the act of creating a visual identity for a “word.” Often, that “word” embodies a certain business.
Whether from a local or international perspective, your logo can be interpreted in many ways. Color is a primary factor in that, and colors alone have different meanings based on cultural differences.
In fact, every element that makes up a logo adds meaning to it, so it’s essential to understand the psychology behind it. Besides the colors, what are those other elements?
They are the shapes and styles that creators consider in creating a logo. They all combine to make an impression on the minds of passersby and onlookers.
You can compare it to a billboard, and a striking and memorable billboard advertisement will imprint itself in the minds of passersby.
And how a person understands the meaning behind your logo depends on many factors like culture, upbringing, emotional state, etc.
Therefore, when thinking about logo ideas and the way it affects the mind, you should always consider, ‘How will others view it?’
You can ask for the perspective of your family and friends, and you can even ask for the perspective of strangers. Your family and friends will likely know the context behind your logo, but a stranger won’t. Their opinion will likely be more unbiased compared to your family and friends.
By devoting time and effort to your business name, products or services, and brand identity including your jewelry logo ideas, you’ll be able to convey your business’s message to potential customers.
Conclusion
A lot of thought should go into logo designing, especially in the jewelry business.
Trends and color schemes are just the tip of the iceberg. The goal is to capture a psychological response from your prospects. What shapes will pique their interest? What colors will convey your message?
Every color has its significance to every culture. For example, China uses the color red to mean good fortune. It’s even used in their weddings. But red indicates mourning in South Africa. Therefore, you need to be conscious of cultural differences.
Your jewelry brand logo design should reflect your business and what your customers should perceive. Color psychology is just one part of it!
How Can We Help You Create A Jewelry Logo?
But that what makes Logo Makerr AI impressive. After discovering the best logo colors for a jewelry logo design, and the psychology behind them, it’s now time to find the best way to create one. But, how?
Typically, the greatest (and most expensive option) you have, is to hire a graphic designer. But not everyone has the budget to afford one. Some brand owners even wants to create their own. But without any design skills, how will they effectively create jewelry logos?
Instant Logo Design can also act as jewelry logo maker that can assist you in creating an initial logo design for your brand, and customizing them on your own.
Exactly! You can choose among the unlimited number of colors for your business. And the best part? We offer not just a single logo file for your business. You can even get different brand and social media kits suitable to any marketing platforms you use!
So what are you waiting for? Come and get started today!
